The renowned publisher has appointed Ben Brinkman from the creators of Apex Legends to oversee the studio crew at their internal studio, which is currently working on the anticipated over-the-shoulder action-packed title known as Project Ethos.
Brinkman assumes the role of studio head at the development studio following the dismissal of former leader the ex-Sledgehammer Games executive, who was removed from his post due to Project Ethos' lackluster early showing last autumn.
On Wednesday, 2K president David Ismailer updated team members about this decision through an official communication, which emphasized that early feedback sessions had indicated the need for a clearer vision.
Ismailer stated that the developers is now overhauling the project with a refreshed focus, aiming to better meet player expectations.
This announcement mirrors a similar action taken by 2K Games in August, when they hired Rod Fergusson from Blizzard to assist with the BioShock development group.
Here is the complete message from the president's communication:
Dear Team—
I know you all just wrapped up your meeting - I trust you’re as enthusiastic as I am with the good news. Last time I sent you all a message, I expressed the following: “I believe in this crew. You all are some of the most dedicated and innovative creators we have had the opportunity to work with - and we’re looking forward for that collaboration to persist.”
Through your commitment and adaptability, especially over the last year, you repeatedly show that.
The gamer responses from last fall’s the game demo was enlightening. It confirmed the appeal of a roguelike shooter but indicated we still had refinements needed. It uncovered the need for a sharper identity.
The progress is encouraging to see how far you’ve advanced. You accepted the input to heart and overhauled Project ETHOS with a renewed direction - one that’s positioned to deliver on its potential to our audience.
Our confidence in this project strengthens every day. To boost the outstanding progress you’ve made, I’m excited to announce the new hire as the latest Studio Head of 31st Union. After a period of discussions, Ben officially joins us on the specified date.
His management and background in the PVP shooter field is extensive, having dedicated the recent years developing and leading some of the most well-known series in gaming, for example Call of Duty: Black Ops, and more recently, the battle royale hit.
I invite you all in welcoming him next week. We are all excited to persist witnessing the progress of the game in the weeks to follow.
The President
The appointee currently serves in the role of executive producer and head of production at the renowned studio for their flagship title. He earlier was employed at major gaming companies in various development positions on the Call of Duty games, and, earlier in his career, had assignments at other industry leaders.
Project Ethos was revealed in October 2024 alongside a community playtest. Then, 31st Union portrayed the game as a "no-cost, third-person perspective action-packed experience and an innovative advancement on the category."
"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Build your hero in live gameplay to suit your personal playstyle," the game's pitch reads. "Take on the competition with unique powers, challenges, and tests that change every match. Will you leave securely with your collected items? Or aim high, put it on the line, and hope your group can achieve the highest spot? The option is up to you."
The game lacks an confirmed debut schedule or supported systems, but enthusiasts can anticipate more updates as development progresses.
Marcus Sterling is a financial analyst specializing in precious metals, with over 15 years of experience in global markets and investment strategies.