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- By Kelly Wise
- 07 Sep 2026
Amanda Preisinger experiences worry about her daughter’s upcoming 13th birthday party. It’s not due to the typical causes related to a house full of loud preteen kids, but since it’s the first time she will debut her recently altered face to friends and extended family. “Obviously I’m going to tell everyone as they come in, ‘For your information, this is not the way I appear,’” states the 30-year-old real estate agent from Southern Florida.
How she looks is, well, a somewhat startling – her face puffed up and preternaturally lifted, as though held together by heavy-duty tape. Her altered – and she’s keen to stress, short-term – appearance is the result of half a dozen cosmetic procedures, including an minimally invasive facelift, conducted by a doctor in Turkey’s Istanbul, last month. “My poor husband became emotional when he viewed me for the first time because I wasn’t able to even open my eyes. That indicates puffy I was,” she explains to me via online call from her home. “I needed to inform him: ‘Honey, I’m okay, I’m not in pain. I just look like someone jumped me.’”
Based on plastic surgeons, Preisinger is one of a rising count of individuals choosing to undergo a rhytidectomy in their 20s and 30s – well over a ten years before most doctors’ usual candidate age of 40 to 60. (Though most surgeons are eager to highlight the professional guideline of: “We address heredity, not years.”) “I have 28-year-olds requesting facelifts,” states based in London cosmetic surgeon Georgios Orfaniotis, a ex-NHS doctor who specialises in the head and neck. “It’s a major surgery, and I’m a somewhat worried when I observe people opting for it as a lifestyle choice.”
A rhytidectomy, alternatively called a rhytidectomy, elevates the ligaments in the face that start to sag as we grow older. “Human faces are built a bit like onion layers,” explains Kent-based facial plastic surgeon Marc Pacifico. “Dermis and adipose on the surface, then a layer of supportive tissue called the SMAS. Consider the SMAS as the soft tissue skeleton of the face. And that is what ages us; that’s what becomes lax and drags the skin down with it.”
You endanger performing surgery on individuals that have deeper issues. It’s not advisable for an ethical plastic surgeon to follow
Previously reserved of moneyed older people, overuse of injectables – when overuse of dermal fillers expands the face and causes laxity in the skin – alongside the common adoption of slimming medications, low-cost surgical travel, and the advancement of novel, famous-figure-promoted operative methods are driving a new kind of patient towards this invasive surgery. Statistics indicate an eight percent rise in facial lifts over the last year in the United Kingdom; while a study found that the percentage of younger facelift patients is increasing, with one-third of procedures now performed on individuals aged 35-55.
“People are now requesting to look like the best version of themselves and naturally the techniques are following,” says Orfaniotis. Currently, the operation du jour is the deep plane facelift, a method promoted by figures including Kardashian matriarch Kris Jenner, to style creator Marc Jacobs.
Where a more traditional facelift entails elevating the SMAS, the deep plane facelift releases the underlying structures beneath it, enabling surgeons to reshape the face by moving the underlying layers, and preventing the tight, stretched look sometimes wrought by older methods. “We avoid placing tension on the skin because we’re targeting deeper, to the underlying structures,” says Harley Street cosmetic doctor Rajiv Grover, who focuses on the advanced method. “It is the underlying layers that is repositioned. The dermis follows along as a passenger.” Lifting the whole facial structure as a single unit allows for a more natural-looking and longer-lasting result. It additionally implies that the procedure is no longer being used for the primary goal of youth preservation – or rejuvenation, as the cosmetic field describes it – but for “beautification” and contouring, too. “We’re getting numerous requests from patients aged 28 to 35 for this purpose,” notes Grover.
Preisinger had not intended on getting a facial lift – at least not at the thirty years old. But years of using injectable gels in an attempt at “symmetry correction” implied that by the time she reached her late twenties, she was “damaged”. “I didn’t do this because I desired to appear young,” she clarifies. “I underwent it because the injectable ruined my face. I wish I had never using it. If I had avoided the injectable, I don’t believe I would be in this situation currently.”
Whether injectable substances ever fully dissolve has long been a point of contention in the cosmetic field. “Studies have indicated that they seldom completely dissolve,” says Grover, “but they migrate and can obstruct drainage pathways. One of the contributors to what we term ‘pillow face’ is additionally the reality that in a sense, the face becomes somewhat waterlogged because its capacity to remove bodily fluid has been diminished.” Although studies into the area is preliminary, warnings on injectables’ potential impact on the lymphatic system have been released, and further research announced. One highly regarded face specialist, speaking anonymously, mentioned he would avoid using fillers in a patient because of the risks they present. “A lot of surgeons don’t want to discussing this, because the companies who produce injectables can be pretty aggressive.” He’s heard stories, he says, of plastic surgeons facing legal actions after raising their concerns.
For Preisinger, once she started injecting filler, she believed she had to keep adding more – particularly when it started to migrate to different areas of her face. She was just 28 when a nearby cosmetic doctor in Florida suggested that a face and neck lift might be what she required to exit the cycle of treatments. Two years later, she found herself selecting from a list of suggested accommodations in Istanbul, sent to her by the clinic assistant at her doctor’s clinic.
Originally, Preisinger had scheduled an upper and lower blepharoplasty – better known as blepharoplasty – but her doctor recommended that a facial lift was the right solution for the laxity she was experiencing in her face. She arranged a brow lift, a cheek lift and a neck lift. The day before her operation, one day after she’d arrived solo in Turkey, she decided to add a lip lift. “Subsequently the surgeon said, ‘We will elevate the under-eye bags.’ Then he said, ‘I believe if we extract some buccal fat, it will sculpt your face.’ Thus I ultimately including additional procedures,” she recalls. She paid $22,000 (£16,500) for the six-hour surgery, plus a three-day|
Marcus Sterling is a financial analyst specializing in precious metals, with over 15 years of experience in global markets and investment strategies.