TikTok is introducing a updated setting that enables them to lessen the volume of AI-made media appearing in their timelines. This step comes as the company revealed that it currently hosts in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is being tested over the coming weeks before a global release. This advancement comes amid a increase in content created by AI, spurred by new content generation software.
The Broader AI Trend
Recent reports that almost a tenth of the most rapidly expanding channels on another major platform exclusively feature content made by AI. A significant portion of this output is classified as low-quality AI content, a term for inferior, bulk-generated content that is frequently illogical or bizarre.
Based on user feedback that many people enjoy content created using AI tools, ranging from computer-generated images to educational videos, and we aim to offer the community the power to increase or decrease of that, according to their own choices,” stated a spokesperson.
AI on the Platform
The service disclosed that there are presently over a billion videos on its service identified as artificially created. Overall, in excess of 100 million videos are submitted to the platform each day, making AI-generated material a relatively small portion of its total content library.
User Control Features
Members will be capable of decrease or raise the volume of AI content they view by accessing the content preference option in the app and selecting AI-made media. Other topics that are already be modified under the setting encompass politics, fashion, beauty, and movement.
AI Disclosure Rules
TikTok’s policies mandate content makers to identify “realistic” AI-made content, and it bans dangerous AI impersonations of public figures or crisis events. Any authentic-looking AI video that is unmarked can be taken down under its community policies.
In addition, the service will now apply an AI-generated watermark to content created with its built-in AI features, or flagged by an industry-wide initiative for recognizing artificial media. This step is intended to help prevent users from seeking to bypass the tagging system.
Responsible AI Funding
TikTok is also launching a $2m awareness program for experts and institutions to create learning resources about ethical AI use. This program will support educational bodies specializing in teaching coding and technology.
Moderation Strategy
The platform has justified its moderation strategy, amid controversy over proposals to make redundant a large number of review team members in the UK. The company is expected to reduce 439 jobs in its trust and safety team in its British office, with trade unions and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A company official explained that human moderation would remain essential, but AI can shield workers by eliminating the most graphic content ahead of it is viewed by staff. TikTok reported a 76% decrease in explicit and harmful content reviewed by content reviewers over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to integrate people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is the area in which a lot of the machine support is making a difference work at speed.”
