"A household residing in north London wants to find an remarkable and qualified tutor to guide their smallest child on his initial journey to becoming an British gentleman."
Looking at this listing, you might naturally skip the term "beginning" as mere an expression.
However, it might be the most important part of this distinctive job advert, as it aims to hire a tutor for a one-year-old.
Many of submissions have since been received since the unnamed family posted their search for the highly paid tutor, who must be "an exceptional individual".
Over the last few weeks, the post has gained notice in the media, with numerous wondering why?
Innovative Idea
The CEO, head and founder of a global tutoring firm, which is supporting the family in their hunt, said that notwithstanding early skepticism, he viewed the idea "forward-looking", and "innovative".
When he met the family, he noted they recognized the unconventional nature of their request, and how early in age their son is.
Nevertheless, they stated that they "preferred not to postpone any longer" to hire a tutor, as they had waited until their elder sibling was five, and by that age "cultural conditioning had already taken hold".
What precisely does the family refer to by "cultural predisposition"?
It's "all-encompassing", the expert responded. "The way you eat, the way you speak".
He stated the older sibling had picked up "very nuanced, non-verbal cues" from the family, and had taken on their cultural ways. The family explained to Adam they wished to avoid this pattern to recur with their infant.
The plan: To hire a English tutor, who needs to speak with Received Pronunciation, to guide the baby from the very start.
Subtle Influence
"A lot of the development at the start here is rather acquired indirectly," stated the expert.
It's via this subtle influence that the family are expecting the child will acquire the English characteristics they aim to instil.
Adam noted the tutor had to be somebody who studied at "the appropriate educational institutions – the same kinds of schools as the family hope to send their son to".
"The instructor just has to be the appropriate candidate, they'll be carrying out things they aren't even aware they're doing, simply by nature," he said.
Money No Object
The family told him the chosen tutor should ideally also have knowledge of or interest in equestrian activities, alpine skiing, creative fields and music so as to inspire the child in a broad spectrum of interests.
More than that though, he stated the family wanted the tutor to sign up the child on a selection of classes so the child would be "horseback riding and starting an musical instrument by the time they are around three years old".
In the family's view, guiding their son become a "UK sophisticate" will lead to success and open doors.
"Considering the pros and cons of that, because it's certainly a status symbol," he adds.
But, despite all this tutelage in "English culture", could the child adopt so-called cultural bias from the globally influenced family he is raised by anyway?
"Certainly", said the CEO. "The family know this might not succeed, but they've just taken the view of, 'we should try and let's go as quickly as we can', because the expense of it is irrelevant," he said.
Impractical
There are some in the private teaching field who share those concerns.
Another CEO, chief executive of Blue Education, who provides personal educators, wrote that "the process of adopting dual cultures, or in fact, discovering oneself, is something that must be lived into, not engineered."
The expert explained that he had relocated from the Far East to the United Kingdom at the period of seven, and had been brought up understanding and practicing two backgrounds. He progressed to be educated at the University of Cambridge.
"The concept that an individual can function as a embodiment of UK identity, an individual who can possibly transfer the characteristics of a UK sophisticate to a one-year-old child, appears optimistic and unfeasible," he stated.
"Based on my background, employing a quintessentially UK tutor from early childhood will not automatically produce the result they hope for.
"I never had such a tutor, and however I have been privileged enough to enjoy numerous of the experiences they hope for their son."
He stated: "The truth is, personal identity should not be imposed from the outside; it must be embraced, and it must be internally driven."
Purchasing UK Culture
Certainly, UK identity is something Adam thinks can be educated – and sold.
"I think the fact that the international society views us in this light is something that we should be cherishing|valuing|appreciating